Cole McKeel Marketing and Media Assistant

Cole McKeel joined USA Bobsled & Skeleton in August of 2014 as a marketing and media assistant. In his role, he is a liaison between USABS and the USABS Foundation. Furthermore, he assists the director of media and marketing in sponsor relations, which includes weekly communication to partners, fulfillment services, signage approvals. In addition, McKeel assists in the development of marketing campaigns and the creation and updating of content for the USA Bobsled & Skeleton website and social media channels. He is responsible for creating the content for the USABS monthly newsletter, managing photo libraries, coordinating photographers and collaborating with contacts at both tracks to assist with hospitality and media at events. Furthermore, he manages athlete agent relationships by managing a database of shareable events and contacts.

McKeel graduated from the University of Louisville with a bachlor's degree in sport administration to go along with minors in business administration, finance and marketing. Upon graduation, he furthered his academic career, obtaining his Master's of Business Administration, with a concentration in finance from UofL.

In his personal life, McKeel serves as the Vice President of GoEmpire Group, a full services basketball agency out of Chicago, Ill. He also works on the game day operations staff for the Denver Broncos.

Previous Job History

GoEmpire Group - Vice President
Denver Broncos - Game day operations staff
Shelby County High School - Men's Basketball Coach
Eastern High School - Men's Basketball Coach
General Electric - Advanced Degree Intern, Comms/PR
Pacers Sports & Entertainment - Media Relations/Stat Crew
IMG Academy - Basketball Coach
University of Louisville - Men's Basketball Head Manager
Bellarmine University - Intern to the Athletic Director

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