AMP Privacy Policy

AMP Marketing Platform

Privacy Policy


Effective Date: March 18, 2021

This Privacy Policy explains the types of information collected by the United States Olympic & Paralympic Committee, a 501(c)(3) nonprofit (“USOPC,”) and Opendorse, Inc (“Opendorse”, together with USOPC “we,” “our,” “us”) from any AMP Users, as well as our policies and practices regarding the collection, use and disclosure of that information through the web pages, blogs, mobile applications, and other interactive features that display this policy (collectively, our “Platform”).


WHO IS OPENDORSE AND WHY ARE THEY LISTED ABOVE?

Opendorse is the company that built and owns the underlying software that the Platform is built on. They and the Service Providers (identified below) will process data submitted to the Platform to ensure the USOPC is able to deliver on the services that are available through the Platform (the “Services”). Actions taken by Opendorse and the Service Providers are at USOPC’s direction and in furtherance of providing the Services.


WE DO NOT SELL ANY PERSONAL INFORMATION COLLECTED FROM OR ABOUT YOU. We use any such information only in accordance with this Privacy Policy, which we may update from time to time. We will notify you of any changes to this Privacy Policy. By using or interacting with the Platform, you consent to the practices described in the then-current Privacy Policy, and so we recommend that you refer to this document periodically to ensure that you still consent to our practices. If you have any questions about the Privacy Policy, please contact us at GeneralCounselOffice@usopc.org or as set out under “Contact Us” below.

QUICK GUIDE TO CONTENTS

  1. Information We Collect
  2. How We Use the Information We Collect or Receive
  3. Sources From Which We Receive Information
  4. How We Share the Information We Collect or Receive
  5. Your Choices
  6. California Shine the Light Law
  7. Data Security
  8. Children’s Privacy
  9. Links to Third Party Sites and Services
  10. Users Outside the U.S.
  11. Privacy Policy Updates
  12. Contact Us

1. Information We Collect

Information You Give Us.

When you interact with the Platform, you may choose to provide information to us or our service providers in order to provide you the Services, such as:

  • Your contact information (e.g., name, e-mail address, postal address, and telephone number);
  • User name, display name, and password (if you create an account);
  • Precise geolocation information based on your device;
  • General geographic information, such as your city, state or zip code;
  • Demographic information, such as age and gender;
  • Payment information, such as credit card number and expiration date;
  • Banking information, so that you can receive payments;
  • Communications preferences;
  • Information you submit in response to a Group Marketing Use or an Individual Marketing Use;
  • Correspondence and other information that you send to us or AMP Participating Brands; and
  • Additional information as otherwise described to you at the point of collection or pursuant to your consent.

You may elect to not provide certain information. However, not providing such information may limit the extent of Services you receive. To understand what we do with this information, please review Section 4. To understand how we share your information, please review Section 5.


Information We Automatically Collect or Receive When You Use Our Platform.

Whenever you interact with our Platform, we, as well as our Service Providers, may use a variety of technologies that automatically or passively collect information about how the Platform is accessed and used, such as:

  • Your browser type and operating system;
  • Sites you visited before and after visiting the Platform;
  • Pages you view and links you click on within the Platform;
  • Information collected through cookies, web beacons, and other technologies;
  • Information about your clicks and views of our content and ads on other digital platforms; and
  • Information about your interactions with e-mail messages, such as the links clicked on and whether the messages were opened or forwarded.
  • Device identifiers such as IP address

You may be able to opt out of your information being collected automatically or passively by following the steps in Section 6 below. However, to understand what we do with this information in order to provide you the Services, please review Section 4. To understand how We share your information, please review Section 5.

2. Other Sources of Information

In order to provide you with the Services, we collect or receive information about you from various sources, directly and indirectly, including the following:

  • Directly from you. We collect information when you do the following: sign up for the AMP Pilot Program, contact us, accept payment via the Platform, or accept an Individual Marketing Use. We may get information from you off-line, such as when you visit USOPC facilities or participate in USOPC-sponsored events.
  • From your devices. We use tracking tools like cookies, pixel tags, Local Shared Objects (sometimes referred to as “Flash Cookies”), and similar technologies to automatically collect information when you interact with our Platform or our emails that we or our service providers send to you. Cookies are small bits of information that are stored by your computer’s web browser. Pixel tags are very small images or small pieces of data embedded in images, also known as "web beacons" or "clear GIFs,” that can recognize cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device. Local Shared Objects or Flash Cookies are similar to standard cookies except that they can be larger and are downloaded to a computer or mobile device by the Adobe Flash media player. We may allow third parties to place and read their own cookies, web beacons, Local Shared Objects, and similar technologies to collect information through the Platform. For example, our third-party service providers may use these technologies to collect information that helps us with traffic measurement, research, and analytics. To learn about your choices for these tracking tools, see Your Choices below.
  • From vendors we hire to work on our behalf to provide you the Services. For example, vendors that host or maintain different parts of our Platform may collect and give us information. We may also get information from vendors we use for marketing (such as vendors who send emails for us, and analytics providers). Our payment processors will collect information on our behalf, as well.
  • From Participating AMP Brands.
  • From other sources:
    • You may also choose to use a third-party application or feature in connection with parts of our Platform (like sharing or logging in via Facebook, Twitter, Instagram or other platforms) through which you allow us to collect and share (or the third party to collect and share) information about you.

3. How We Do Not Receive Information About You.

We do not purchase any information about you from any data brokerages or otherwise, nor do we sell any information about you to the same.

4. How We Use Information

  • We use the information we collect and receive about you for the following purposes in order to provide you the Services:
  • Provide you with the AMP services;
  • Respond to correspondence that we receive from you;
  • Customize and personalize your use of the Platform;
  • Contact you with surveys, legal notices, and other information that may be relevant to your use of the Platform;
  • Maintain or administer the Platform, perform business analyses, or for other internal purposes to improve the quality of our business, the Platform, and other products and services we offer;
  • Protect ourselves and our partners, affiliates, and users from illegal or prohibited activity (such as cyber-attacks or fraudulent transactions);
  • Publish comments, images, video submissions and other information posted in our interactive online features;
  • As required by law or court order; and
  • As otherwise described to you at the point of collection or pursuant to your consent.

5. How We Share Information

We are committed to maintaining your trust, we will only share your information as detailed below:

  • AMP Participating Brands. AMP Participating Brands will have access to Athlete Profiles and AMP Gallery (if applicable) so that the AMP Participating Brand may can select the appropriate Athletes they wish to engage with. The AMP Participating Brand may use the Platform functionality to offer an Athlete an opportunity. If the parties elect to take a conversation outside of the Platform, the information is at each party’s own risk.
  • Service Providers. We may share your information with the service providers listed below that perform certain functions or services on our behalf so that we can provide you the Services, such as to host or secure the Platform, manage databases, operate a store or other e-commerce platform, perform analyses, process payments, or send communications for us. These service providers include (“Services Providers”):
    • AWS – our hosting platform. All data is provided to AWS for purposes of hosting it, but AWS does not have any authority to access or use that data for any other reason
    • Twilio – software used to communicate text messages via SMS/WhatsApp
    • Sendgrid – software used to communicate email message
    • Stripe – software for processing credit card payments
    • Plaid – software for processing ACH payments
    • UXCam – software used as an experience analytics solution for mobile apps
    • FullStory – software used as an experience analytics solutions for web
    • Intercom – software used to communicate in-app via live chat
    • Microsoft Azure – solutions used to host the datacenter and systems

Service Providers will not retain data submitted to the Platform except to the extent required to provide the Services or permitted by law.

  • Opendorse. Opendorse may use your information to offer you their services independent and in addition to the AMP Marketing Platform and AMP Pilot Program (“Separate Opendorse Offering”). You are under no obligation to accept the Separate Opendorse Offering. If you do accept them, the USOPC is not responsible for the privacy practices of Opendorse independent of the AMP Platform. Opendorse shall use any information collected from you related to the use of the Separate Opendorse Offering in accordance with a separate Opendorse Privacy Policy and Terms of Use. You are able to control your participation in other Opendorse products from inside your user dashboard. For more information about opting out of this sharing, see the section below on “Your Choices.
  • Other Parties When Required By Law or as Necessary to Protect the Platform. We may disclose your information to third parties in order to protect the legal rights, safety, and security of the USOPC, our AMP Participating Brands or Opendorse in connection with the use of AMP Marketing Platform; participating in the AMP Pilot Program; enforce our Terms of Use; prevent fraud (or for risk management purposes); and comply with or respond to law enforcement or legal process or a request for cooperation by a government or other entity, whether or not legally required.
  • Other Parties With Your Consent. We may share information about you with third parties if you consent to such sharing.
  • Aggregate Information. We may disclose to third parties information that does not describe or identify individual users, such as aggregate website usage data or demographic reports.

We are committed to maintaining your trust, and we want you to understand how we may share information.

  • AMP Participating Brands. We will share your name and image with our AMP Participating Brands in the network so they can select the appropriate users they wish to engage with. Once you and the AMP Participating Brand have been connected for a Group Marketing or Individual Marketing purpose, we will share your limited contact information with the AMP Participating Brand for their use solely in connection with Group Marketing Uses or Individual Marketing Uses. We require that AMP Participating Brands maintain the confidentiality of your contact information and use it solely for purposes of engagements to which you have agreed.
  • Service Providers. We may share your information with service providers that perform certain functions or services on our behalf, such as to host or secure the Platform, manage databases, operate a store or other e-commerce platform, perform analyses, process payments, or send communications for us. These service providers include:
    • AWS – our hosting platform. All data is provided to AWS for purposes of hosting it, but AWS does not have any authority to access or use that data for any other reason.
    • Twilio – software used to communicate text messages via SMS/WhatsApp
    • Sendgrid – software used to communicate email message
    • Stripe – software for processing credit card payments
    • Plaid – software for processing ACH payments
    • UXCam – software used as an experience analytics solution for mobile apps
    • FullStory – software used as an experience analytics solutions for web
    • Intercom – software used to communicate in-app via live chat
    • Microsoft Azure – solutions used to host the datacenter and systems
  • Opendorse. Opendorse may use your information to offer you their services independent and in addition to the AMP Marketing Platform and AMP Pilot Program. However, the USOPC is not responsible for the privacy practices of Opendorse independent of the AMP Platform. Opendorse shall use any information collected from you related to the use of the other Opendorse product offerings in accordance with the Opendorse Privacy Policy. You are able to control your participation in other Opendorse products from inside your user dashboard. For more information about opting out of this sharing, see the section below on “Your Choices.”
  • Other Parties When Required By Law or as Necessary to Protect the Platform. We may disclose your information to third parties in order to protect the legal rights, safety, and security of the USOPC, our AMP Participating Brands or Opendorse in connection with the use of AMP Marketing Platform; participating in the AMP Pilot Program; enforce our Terms of Use; prevent fraud (or for risk management purposes); and comply with or respond to law enforcement or legal process or a request for cooperation by a government or other entity, whether or not legally required.
  • Other Parties With Your Consent. We may share information about you with third parties when you consent to such sharing.
  • Aggregate Information. We may disclose to third parties information that does not describe or identify individual users, such as aggregate website usage data or demographic reports.

6. Your Choices

You have a number of choices about how we handle information we collect or receive about you.

  • Request to Correct / Delete / Modify Your Information. If you wish to modify, verify, correct, or delete any of your personal information that we have about you, you may edit your registered user information or contact us at the above address or email to request our assistance. Note that we may not be able to honor your requests in all instances. For example, if we need to keep certain information to comply with a legal obligation, we will do so. In accordance with our routine record keeping, we may delete certain records that contain personal information from time to time, and we are under no obligation to store such information indefinitely and disclaim any liability arising out of, or related to, the destruction of such information. It may not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons. Upon reasonable request, we will provide you a copy of all information we have collected about you for your review.
  • Control Cookies and Tracking Tools. You can decide if and how your computer will accept certain types of cookies by configuring your preferences or options in your browser settings. You can also refuse or disable Local Shared Objects through the instructions on Adobe’s Setting Manager page. If you choose to refuse, disable, or delete cookies or other technologies used on the Platform, some parts or features of the Platform may no longer work or be available to you. You can also learn more about cookies by visiting www.allaboutcookies.org, which includes more information on cookies and how to block cookies using different types of browsers.
  • Opt-Out. Most browsers offer “opt-out” technologies that block any collection of site or browser activity. These options depend on the browser and the method by which you access the Platform. You may also be able to use “private” or “incognito” browsing to block the functionality of many site activity trackers activated in the Platform. Please note that if you choose to Opt-Out in this way, certain aspects of the Platform may no longer function as intended.

7. California Shine the Light

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their “personal information” (as defined under applicable California law) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email to GeneralCounselOffice@usopc.org and reference “Shine The Light inquiry” in your note.

8. Data Security

We have adopted security procedures to help protect against loss, misuse, and unauthorized access to the information we collect and receive. Please note that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect the information we maintain, we cannot guarantee or warrant the security of any information you disclose or transmit to our Platform and cannot be responsible for the theft, destruction, or inadvertent disclosure of information.

You are responsible for maintaining the confidentiality of your account password and for any access to or use of the Platform using your password, whether or not authorized by you. Please notify us immediately of any unauthorized use of your password or account or any other breach of security.

9. Links to Third-Party Sites and Services

The Platform may contain links to other websites or online services that are operated by third parties and that are not under the direct control of the USOPC. Such links do not constitute an endorsement by the USOPC of those other websites, the content displayed therein, or the persons or entities associated therewith. This Privacy Policy does not apply to this third-party content. We encourage you to review the privacy policies of these third-party websites or services.

10. Users Outside the U.S.

The Platform is intended for use only within the United States, by United States citizens or residents, and is not intended for use by citizens or residents of countries outside of the United States. The USOPC is based in the United States, and, regardless of where you use our Platform or otherwise provide information to us, the information may be transferred to and maintained on servers located in the U.S. Please note that any information we obtain about you will be stored in accordance with U.S. privacy laws, regulations, and standards, which may not be equivalent to, or as protective as, the laws in your country of residence. By using our Platform, you consent to this collection, transfer, storage, and processing of information to and in the U.S.

11. Privacy Policy Updates

We may modify this Privacy Policy at any time by posting revisions to the Platform and revising the effective on this policy date, or by providing other appropriate notice. Your continued use of the Platform is consent to any updated terms.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at GeneralCounselOffice@usopc.org or write us at: United States Olympic & Paralympic Committee, 1 Olympic Plaza, Colorado Springs, Colorado 80909, Attn: TeamUSA.org.

Alternatively, you can contact Opendorse directly at support@opendorse.com or by writing us at 1320 Q Street Lincoln, NE 68508.